One in five children will be overweight by the time they start school. By the age of 10, this will be one in three.
Download our whitepaper to read the not so sweet truth on sugar.

As a Doctor, I cannot sit by as I see first-hand the damaging effects of a high-sugar diet in our children.
We’ve attempted to tackle this head on, call upon all my knowledge and experience as a Doctor, dad and Co-Founder of Dr. Will's to bring to life the truth on sugar.
Joining forces with some of the most powerful brands in the business with the same mission at their core, we have put together a whitepaper to highlight the facts and figures on what parents know about sugar in their children’s diets.
Download our whitepaper, have a read of what we’ve found out and then use our look, stop, swap portal as a resource to help you make small swaps in your day to day life and find out my tips for cutting down sugar.
Our Swap Box

- Dr. Will’s All natural tomato ketchup
- Well & Truly Banging BBQ crunchies
- Tweek Sweets Fruity Fresh
- The Curators Pork Puffs
- Spoon Granola Cinnamon & Pecan
- Nix&Kix Sparking Mango & Ginger
- Manilife Crunchy Peanut Butter
£15
All profits from our Swap boxes will be donated to World Central Kitchen who are providing meals and crisis response for those who need it in Ukraine.
Thank you for your support, all orders will be delivered after 15th April, do bear with us while we pack them all.
The Doctor’s Sugar swaps

70% of parents don’t know how much sugar their children are allowed in their diets.
Response from Dr. Will
'Finding the right balance of sugar in our children's diets can feel like a constant juggling act - especially when you're up against some seriously clever marketing tactics. But hope is not lost, thanks to the ever-increasing amount of healthy alternatives making their way into the supermarkets. We should all aim to reduce our children's daily total sugar consumption, and these simple swaps will support with that.'