Three different worlds. One shared belief.
Will, Josh and Liam came from different worlds but shared the same belief: everyday food deserved better. So, they combined care, flavour and know-how to create real sauce.
What you drizzle, dip and spread deserves just as much thought as the meal itself.
Dr. Will’s is made with real ingredients and real flavour, so there’s less to second-guess. Pick your favourites and build your box your way.
As seen in



THE THING MOST PEOPLE FORGET
YOU THINK ABOUT WHAT GOES INTO THE MEAL.
WHAT ABOUT THE SAUCE?
Feeding a family comes with a lot to think about. The ingredients, the portions and what makes it onto the plate.
Then there’s the bottle you’ve always reached for. It tastes familiar, so you trust it without a second thought - even when the ingredients don’t feel quite as familiar.
Before reaching for the bottle, take a closer look at the label. Know what’s inside, where the sweetness comes from, and what you’re adding to the meal.
What started with one bottle has grown into a cupboard full of favourites. Pick a sauce and see what makes it different.
Sweet, fruity, and moreish, this is the sauce that started it all. Made with vine ripened tomatoes and a delicious blend of seasonings, this Great Taste Award winning tomato ketchup is full of flavour.
Brilliant in a bacon buttie, slathered on chips, or added into your favourite recipe - naturally versatile.
Tomato Paste (35.5%), Tomatoes (21%), Apple Vinegar, Date Syrup, Onion, Bramley Apple Puree, Garlic Puree, Spices, Salt, Ginger Puree, Chicory Root Fibre, Natural Colour: Paprika Extract.
Full-bodied and smoky - a Great British sauce for the Great British barbecue - and a double Great Taste Award winner!
Spread on a pizza base, use as a dip for wings, or add a dollop to your favourite recipe - naturally versatile.
Tomatoes (26.5%), Tomato Paste (16%), Date Syrup, Apple Vinegar, Red Pepper, Onion, Water, Bramley Apple Puree, Spices (Mustard), Garlic Puree, Ginger Puree, Naturally Smoked Water, Cornflour, Soy Beans, Naturally Smoked Sunflower Oil, Rice, White Vinegar.
Allergens shown in bold. Contains mustard and soy.
Tangy, spicy and full of flavour - this hot sauce will have you coming back for more. With fiery, fermented habanero chillies, this buffalo hot sauce is perfect for drizzling, glazing & dipping.
Marinate your wings, top your tacos, or drizzle over avo on toast - naturally versatile.
Rapeseed Oil, White Grape Vinegar (Sulphites), Habanero Chilli Purée (7%), Tomato Paste, Pea Protein, Tapioca Starch, Salt, Smoked Paprika, Garlic Powder, Natural Colour: Paprika Extract, Cornflour, Ground Cayenne.
Allergens shown in bold. Contains mustard and soy.
Spicy, sweet and utterly addictive, fermented chillies give this hot sauce a real kick, an incredible colour and an even better flavour. Sweetened with peppers, and made with all natural ingredients, this hot sauce will be your new go-to.
Drizzle over noodles, use as a glaze for tofu, or add to eggs and avo on toast for a brunch that packs a punch - naturally versatile.
Red Pepper (36%), Water, Date Syrup, Spirit Vinegar, Garlic Puree, Habanero Chilli Puree (5.5%), Cornflour, Salt.
Creamy, moreish and made with only seven ingredients - all of which you'd find in your kitchen. Simple, but delicious and with two Great Taste Awards, this mayo tastes as good as it looks.
Spread into your favourite sandwich, whip up a creamy pasta dish, or create a super moist cake - naturally versatile.
Rapeseed Oil (77.5%), Free Range Pasteurised Egg Yolk, Water, Apple Vinegar, Spices (Mustard), Salt, Concentrated Lemon Juice, White Vinegar.
Allergens shown in bold. Contains mustard and soy.
Indulgent, and bringing Mediterranean vibes, this creamy mayo is made with a blend of Olive Oil and Extra Virgin Olive Oil - all natural and seed oil free.
Slather onto ciabatta, elevate your egg salad or bake with it - naturally versatile
Olive Oil (69%), Free Range Pasteurised Egg Yolk (11%), Extra Virgin Olive Oil (8%), Water, Apple Vinegar, Concentrated Lemon Juice, Salt, Mustard, White Pepper.
Allergens shown in bold. Contains mustard and soy.
Decadent, creamy, and made with 100% avocado oil, this jar delivers on flavour! Made with all natural ingredients, once you've tried this mayonnaise, you'll wonder how you ever managed without it.
Dollop into a salad, spread into a toastie, or dunk your chips into it - naturally versatile.
Avocado Oil (79%), Free Range Egg Yolk, Water, Apple Vinegar, Concentrated Lemon Juice, Salt, Mustard Flour, White Pepper, White Vinegar.
Allergens shown in bold. Contains egg and mustard.
Smooth yet spicy, this mayonnaise is probably the best mayo you’ve ever tasted - honestly. Made with habanero chillies and a Great Taste Award winner.
Drizzle over sushi, add into a burger, or whip up a punchy potato salad - naturally versatile.
Rapeseed Oil (63%), Free Range, Pasteurised Egg Yolk (11%), Red Pepper Puree, Garlic Puree, Apple Vinegar, Date Syrup, Water, Habanero Chilli Puree (1.2%), Concentrated Lemon Juice, Salt, Dijon Mustard (Water, Mustard Seed, Spirit Vinegar, Salt), Mustard Bran, White Pepper, Colour: Paprika Extract.
Allergens shown in bold. Contains egg and mustard.
Creamy and with a subtle smoky warmth, this dressing has the freshness of a ranch with a chipotle kick.
Drizzle over corn on the cob, elevate your chicken salad to new heights, or use it as a dip for your wedges - naturally versatile.
Rapeseed Oil, Water, Lemon Juice, Apple Vinegar, Tomato Paste, Date Syrup, Tapioca Starch, Pea Protein, Salt, Mustard Flour, Chipotle Chilli Powder (0.6%), Cornflour, Mustard Bran, Smoked Paprika, Garlic Powder, Parsley, Coriander, Thyme, Chive, White Pepper.
Free From Cereals Containing Gluten. Contains Mustard.
Will, Josh and Liam came from different worlds but shared the same belief: everyday food deserved better. So, they combined care, flavour and know-how to create real sauce.
Will realised how much sugar could be hiding in children’s ketchup, and Josh saw the same disconnect in restaurant kitchens. The food got careful thought. The sauce rarely did.
The idea was simple: make ketchup with
recognisable ingredients, no refined sugar,
and all the rich, familiar flavour people expect. Better ingredients still had to taste genuinely good.
Batch after batch was tested in Will’s family kitchen until the flavour felt right. The first 300 bottles then sold out at Jesmond Food Market, proving people were ready for a more thoughtfully made sauce that still tasted brilliant.
What began with a better ketchup grew into table sauces, mayos, dressings, and hot sauces made for real meals and real life. Different products, but the same standard: recognisable ingredients, proper flavour, and everyday sauces worth turning around.
Dr. Will's has grown far beyond its first ketchup, but the original vision has stayed the same: make everyday sauces with more thought, use ingredients people can understand, and never lose sight of the flavour that makes people reach for the bottle in the first place.
Will, Josh and Liam came from different worlds but shared the same belief: everyday food deserved better. So, they combined care, flavour and know-how to create real sauce.
Will realised how much sugar could be hiding in children’s ketchup, and Josh saw the same disconnect in restaurant kitchens. The food got careful thought. The sauce rarely did.
The idea was simple: make ketchup with
recognisable ingredients, no refined sugar,
and all the rich, familiar flavour people expect. Better ingredients still had to taste genuinely good.
Batch after batch was tested in Will’s family kitchen until the flavour felt right. The first 300 bottles then sold out at Jesmond Food Market, proving people were ready for a more thoughtfully made sauce that still tasted brilliant.
What began with a better ketchup grew into table sauces, mayos, dressings, and hot sauces made for real meals and real life. Different products, but the same standard: recognisable ingredients, proper flavour, and everyday sauces worth turning around.
Dr. Will's has grown far beyond its first ketchup, but the original vision has stayed the same: make everyday sauces with more thought, use ingredients people can understand, and never lose sight of the flavour that makes people reach for the bottle in the first place.
Four clear reasons to trust what goes into every bottle and the standards behind it.
Recognisable ingredients, rich flavour, and no overly sweet or artificial-tasting finish. A more considered sauce that still feels satisfying.
Handmade in batches, with care in every stir and attention to every detail. So each bottle tastes just right.
Great Taste recognition across the range proves that real ingredients deliver real flavour. These are sauces made to taste genuinely good.
Certified B Corporation status reflects a more thoughtful way of doing business. It is about greater responsibility, openness, and care beyond the bottle.

|
THE USUAL SAUCE
|
|
|---|---|---|
| What's inside? |
Recognisable ingredients chosen for a clear purpose in the recipe. |
A longer ingredient list, with more names you may not immediately recognise. |
| Where does the sweetness come from? |
Dates or date syrup bring sweetness where the recipe needs it. |
Refined sugar may be added to create the sweetness people expect. |
| Does better mean bland? |
Rich, familiar flavour without making the recipe harder to understand. |
Familiar flavour, often built through a more complicated ingredient list. |
| How big is the switch? |
Keep the meals everyone already loves. Start by changing the bottle. |
Changing how the family eats can feel like a much bigger ask. |
If you're trying to reduce ultra-processed foods, you should look at the ingredient list, and prioritise foods made from familiar ingredients. It is important to consider how the sauce is sweetened. Many Dr. Will's sauces are sweetened with dates rather than conventional sugar. Make sure to also look for unnecessary additives. Dr. Will's approach is to keep everything natural, simple and minimally processed, with no added junk and without sacrificing taste.
Yes. All of our products are suitable for vegetarians.
All of our table sauces, dressings and hot sauces are vegan and our sriracha mayonnaise is also vegan. Olive, Avo & Classic aren’t vegan
Definitely. Dr Will's products are made without refined sugar, and our recipes have less sugar than the market leaders.
Yes, absolutely. All of our products are gluten free.
We don't add refined sugar to any of our products as we don't believe it's necessary. We think our products taste delicious as they are. We do use dates and date syrup to sweeten our sauces if needed, and this means our recipes have less sugar than the market leaders. There is some salt in our products, but we use less than the market leaders.
Although low-fat mayonnaises contain less calories and fat than regular mayonnaise, the fat is often replaced with artificial ingredients to improve the taste and texture. At Dr Will's, we don't want to add artificial ingredients to our products, so we keep it as is. Plus, we think it's better to choose a product made with proper ingredients and packed with good fats, over something unnatural and full of nasties.
Yes, because we use pasteurised eggs in all of our mayonnaises (except our Sriracha Mayonnaise, which is egg free). Pasteurisation kills harmful bacteria so is safe for pregnant people to consume.
We are named Dr. Will’s after one of our founders, Dr. William Breakey.
Dr. Will’s invention of his first product, all-natural Tomato Ketchup, was his reaction to constant tales from his patients about having to lather unhealthy ketchup on kids’ food to get them to eat ‘well’. The Great Ketchup Bribery.
What he stumbled upon was that in keeping things as natural, simple and unprocessed as possible you could also deliver great taste: a real ‘light-bulb’ moment for the foodie Dr. Will, and all by simply going back to how things used to be made, before the days of ultra-processing.
So, he set to work to make other staples in the same way, applying his thinking to favourites like mayo and barbecue sauce.
As the business has grown, he’s hired some really clever foodies who share his vision to help him invent what is now a growing range of award-winning condiments, all made using only natural ingredients and minimally processed.
Yes, absolutely. All of our products are dairy free.
Separation is natural… our mayo is natural which means it might split if it’s not stored correctly. This can happen if it’s exposed to really cold temperatures (it can happen at the back of your fridge - it's really cold back there). To avoid this, we advise you store your mayo at room temperature until it's opened. Once opened, pop it straight into the condiment shelf in the fridge door.
We use ZERO refined sugar in our products. We sweeten ours with dates and date syrup instead.
As a source of fructose, a natural type of sugar found in fruit, dates contain some essential vitamins (vitamin B) and minerals (potassium, magnesium, copper, manganese and iron) - plus a significant amount of fibre.
Yes, our we only use free range eggs in our mayos.
Our products are made right here in the UK!
Yes you can! You can find our product in-store and online at Tesco, Waitrose, Coop,
Sainsbury’s and Ocado.
We know that some of our customers don’t want to consume rapeseed oil in their diets, so we developed an alternative mayo for them. The Avocado Oil brings a different flavour vs. our classic mayo, which we love. Our Avocado Oil Mayonnaise is also suitable for those following a Keto diet.
UPF means ‘Ultra Processed Food’.
Yes we offer free shipping for orders over £25.
Delivery for orders under £25 is £3.99. Orders over £25 qualify for free delivery.
Yes, Dr. Will’s BBQ Sauce is minimally processed and uses real ingredients such as tomato paste, date syrup, apple vinegar, red pepper, onion, Bramley apple purée, garlic and ginger. But don’t worry, minimal processing doesn’t mean sacrificing flavour. Our BBQ Sauce still floods your taste buds with that sweet, sticky, and smoky flavour!
You've given the meal some thought. Now give the sauce a better bottle.
Mix your favourites and build a box worth reaching for.